
Behind The Frame
How We Designed the Motion Language for a Global Brand Rebrand
When a client rebrands, they don’t just need new colors they need a new way of moving. We document the full process of building a

When a client rebrands, they don’t just need new colors they need a new way of moving. We document the full process of building a

An honest account of a project that pushed every boundary we had tight deadline, three rounds of complete revisions, and a client who didn’t know

A seamless loop isn’t just a technical achievement it’s a storytelling decision. We dissect five motion loops we admire and explain the principles that make